The Internet has changed a lot of behaviors. However, some things have not changed. Marketing your business online is not that different than marketing it offline. The goals are still the same. You need a pipeline of qualified prospects sent your business. You then need to turn those prospects into paying customers.
What has the web changed for small business?
The tools that have worked in the past for marketers are no longer working as well as they did in the past. Ask any yellow pages sales person. The majority of your potential customers have changed how they search for goods and services. If they need a plumber they no longer open the phone book. They are much more likely to search the web for “Seattle Plumber” If they are in their car and want to go to a restaurant, they no longer just stop and hope they find a good one. They are much more likely to pull out a smart phone and search for “Bellevue Thai” than 10 years ago. This presents new challenges and some incredible opportunities for today’s small business owner.
What has stayed the same?
Even though access to information is much faster and more available customers till like social proof that they are making a wise buying choice. People read reviews, they trust opinions of friends on Facebook more than they trust advertising. This hasn’t changed from pre-internet days. What has changed is how customers access this information. Where they get this social proof that validates their buying decisions has moved to online properties. As a small business owner you need to meet your customer in these new gathering spots.
The First Step
The first step for most businesses is to make sure you have a highly effective website and Google Places site. This is our speciality and we offer a unique guarntee. You don’t pay a monthly fee until your listing is on the first page of Google. This is the base offering that we believe every business needs.
The Second Step and Beyond
The second step depends on your business and competition. Possible solutions vary by industry. For example if you are a restaurant, let’s make sure you have a good mobile website. If you are a service business, let’s talk about your reviews. Do you have enough? What’s your reputation online? Do we have some fixing to do? Car dealership? How about a mobile solution that feeds you customers phone numbers by email as soon as they request information on your inventory. Let’s discuss your needs.
How Pacific NW Internet Marketing can help.
We are experts in online marketing. We can help you in several different areas. Local Search, Social Medial, SMS Marketing and Mobile. Call us, or contact us online and let us help you create, or updated your online marketing strategy. 425-256-3309


